Order shoes and leather goods at the SOC Munich

Order events at the SOC Munich

The order events at the SOC—Shoe Order Center—in Munich allows you to see the latest collections of leading shoe and leather-goods brands. As a specialty retailer, you profit from unique brand diversity, efficient ordering and a relaxed exchange with colleagues—all under a single roof.

Select your favorites and order for the coming season across multiple brands. On SOC Order Days and during SOC order events, our more than 100 tenants in the SOC area with approximately 230 shoe and leather-goods brands will open their showrooms for you. Some events also allow external exhibitors to present their latest products. At the MODA MADE IN ITALY more than 150 external exhibitors show their 350 collections. Choose your favorites and order for the upcoming season.

Annual sports order events for specialty retailers

  • SOC Früheinteilertage: 10.-11.12.2018 (nur teilnehmende SOC Mieter anwesend)

  • SABU Musterung: 14.01.2019

  • ANWR Musterung: 15.01.2019

  • SOC Saisoneröffnung: 03.02.2019

  • SOC Order 1: 24.-25.02.2019

  • Kinderschuh Ordertage: 24.-25.02.2019

  • SOC Order 2: 24.-26.03.2019

  • MODA MADE IN ITALY: 24.-26.03.2019

  • essenz: 24.-26.03.2019

  • anwr Musterung: 16.07.2019

  • SABU Musterung: 18.07.2019

  • SOC Saisoneröffnung:04.08.2019

  • SOC Order 1: 25.-26.08.2019

  • SOC Order 2: 29.09.-01.10.2019

  • MODA MADE IN ITALY: 29.09.-01.10.2019

  • essenz: 29.09.-01.10.2019

SOC Season Opening

Twice a year, MOC Center Management and the SOC tenants invite you to attend the SOC Season Opening at the MOC Ordercenter in Munich. Be sure to also attend our inspiring lecture series: Shoe fashion expert Marga Indra-Heide will reveal the next season's trends. You will recognize the fashion trends in select models at the shoe exhibition.

SOC Order 1 and SOC Order 2

Discover the most promising shoe trends and place your order in the first and second round of orders. Set up your personal order appointment with your contact.

SOC Order Days

All tenants with shoe and leather-goods brands at the SOC in Munich are looking forward to your visit. As a rule, SOC Order Days take place on Mondays during order phases (with a few exceptions due to holidays and trade shows). Contact the sales representatives for a personal appointment.

Overview of SOC order events

A list of all events at the SOC in Munich is available online in our event database. In addition to SOC order events, sports order events, sector-specific trade shows and retailers association events are also held at the MOC Veranstaltungs- und Ordercenter Munich.

Permanent brands and tenants at the MOC Ordercenter

A list of all our brands and tenants is available in the tenant and brands database. As a registered trade visitor, you can also contact them directly. So get in touch with your contacts now and set up an appointment at the time of your choosing.


  • MOC Infocenter
+49 89 32353-0
+49 89 32353-119